Liftoff: Couch to Barbell
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Feeling strong is life-changing. But most of us never even get the chance to experience the difference it makes, because we think strength is only for linebackers and Olympic athletes. Wrong! Strength is for everyone, and no one has more to gain from it than people who have never tried it.
LIFTOFF aims to make daily life never again feel as physically unmanageable as it does now (insert infomercial b-roll of me bobbling a suitc...






















