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Luxury Branding 101: How to Sell High-End Products and Services

By Ajah Excel
Unabridged — 2 hours, 42 minutes
Audiobook
$8.00
By Ajah Excel
Unabridged — 2 hours, 42 minutes
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In the world of luxury, selling isn't just about the product-it's about the experience, the exclusivity, and the story. Luxury Branding 101 is your definitive guide to building, positioning, and selling high-end products and services that captivate discerning customers and command premium prices.

This book explores the unique principles of luxury branding, from crafting an aspirational brand identity to delivering impeccable customer experiences ...