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Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs
By Louis Patler
Paperback
$19.99
By Louis Patler
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Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities.
Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride w...