Maximum Momentum: How to Get It, How to Keep It

Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?

What is the secret to momentum?

Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximu...