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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

By J. Bateman
Paperback
$109.99
By J. Bateman
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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

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