Persuasive Genres: Old and New Media

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.

Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respo...