Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit—focused framework developed running real projects for real businesses, this book shows you how by g...