Want more customers? Need to increase social media followers? Want your name in the news to boost your brand and sales?
Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is the ideal guide for marketing with tips, tools and trends for social media, word of mouth marketing, publicity, and more. It offers a straightforward, five-step approach to use the power of direct marketing to get to the next level. Propel shows how large corporations, small businesses, nonprofits, schools, governments, and other organizations can quickly reach the right people at the right time in the right way—to get the right results.
Including over 50 real-world examples of success and compelling case studies of digital and traditional marketing and PR success from around the world, this is a practical guide to help you break through all the noise in the marketplace and connect with the people you need to reach the most.
Propel: Five Ways to Amp Up Your Marketing and Accelerate Business offers a go-to marketing resource for entrepreneurs, business owners, nonprofit directors. Even people working in marketing or publicity departments, as teachers and professors, and in agencies can use Propel to turn marketing ideas into strategic action that gets real results—fast.
|Sold by:||Barnes & Noble|
|File size:||2 MB|
About the Author
Whitney Keyes is an international speaker, marketing expert, and strategic communications professor. For more than 20 years, she has helped organizations and individuals succeed. Keyes worked as a senior Microsoft manager, strategic advisor for American Express, and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create Microsoft's primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, serves as a fellow for Seattle University's Center for Strategic Communications, and delivers keynotes and workshops for the Small Business Administration and U.S. State Department.
Table of Contents
Foreword Maggie Winkel, Director of Merchandising, Nike, Inc. 13
Part I STRATEGY-Set Your Course for Success 31
Chapter 1 Pick Your Priorities 33
Chapter 2 Map the Landscape 49
Part II STORY-Connect With the People Who Matter Most 65
Chapter 3 Build Your Brand 67
Chapter 4 Find Your Market 81
Part III STRENGTH-Boost Your Efforts by Extending Your Reach 97
Chapter 5 Leverage Your Customers 99
Chapter 6 Form Powerful Partnerships 117
Chapter 7 Amplify Through Media and Opinion Influences 133
Part IV SIMPLICITY-Keep the Plan and Process Straightforward 151
Chapter 8 Create an Action Plan 153
Chapter 9 Start Small and Grow Tall 167
Part V SPEED-Accelerate and Move Forward 185
Chapter 10 Get Results-Fast 187
Conclusion: Keep Your Momentum 207
About the Author 221
Most Helpful Customer Reviews
I wish that Whitney's book had been available when I was establishing my advisory business in the 1990's. She is concise and presents workable strategies for developing your business.