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Public Relations in China: Building and Defending your Brand in the PRC
By D. Wolf
eBook
$24.99
By D. Wolf
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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.