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Public Relations Writing: Form & Style

By Doug Newsom, Jim Haynes
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By Doug Newsom, Jim Haynes
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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles a...

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BusinessReferenceBusiness Life & CareersMarketing & SalesWritingBusiness Life & SkillsBusiness Writing & CommunicationPublic RelationsBusiness Writing