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Real Influence: Persuade Without Pushing and Gain Without Giving In

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Authentic influence is about more than creating a strong initial connection—it’s about sustaining professional relationships long after an agreement has been reached.

When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?

Based ...