Repeatability: Build Enduring Businesses for a World of Constant Change

An argument for simplicity from the bestselling authors of Profit from the Core

Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies.

In Repeatability, Chris Zook and James Allen—leaders of Bain & Company’s influential Strategy practice—warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly...