Reputation Warfare: Contested Credibility in Online Platforms

Social media and e-commerce sites quantify reputational qualities, such as credibility, trustworthiness, status, merit and esteem. Likes, upvotes, friend counts, share counts, reviews and ratings appear in real time, making reputations seem quantifiable, legible, interchangeable, interactive, and actionable. Platforms implement reputation measures to facilitate trust between buyers and sellers, renters and hosts, readers and posts, across highly dispersed, partly anonymous networks. Once, s...