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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By Paul Smith
Paperback
$19.99
By Paul Smith
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Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formu...