Selling at Exhibitions: Exhibitor's Handbook

Companies often spend a lot of time and money on planning and executing exhibitions, so it is important to maximise the returns on the investment. Unfortunately, all too often there are examples of employees on the exhibition stands who do not have the desired body language and the necessary enthusiasm. One of the major errors many companies make is the lack of follow-up after the show. This book gives advice on the planning and execution of exhibitions, along with tips and tricks about the...