Selling the Truth: A 'Semoir' with Insights for Life & Business

by Hersh Rephun

Overview

It's time to embrace truth as our ally, as our weapon of choice in the game of life, business, and brand-building. In his book, "Selling the Truth: A 'Semoir' with Insights for Life & Business," brand transformer and humorist Hersh Rephun brings together two fundamental concepts — selling and being truthful in the process — exploring each in depth, with an acknowledgement of our imperfections. As Rephun explains, truth isn't just something we tell; it's what we embrace. He combines life lessons, business anecdotes (including some from his tenure as a standup comedian), and post-pandemic self-discovery to deliver a new paradigm for "selling the truth." In the process, Rephun introduces a new genre of business book: the semoir (or "semi-memoir"). He's not sharing his life story per se, but rather drawing on experiences or impressions that have provided him with insight into helping others properly present their personal brand voice, whether that voice is about their own personal image, a product, service, solution, or idea. One way or another, it all circles back to what is often ignored when pursuing success: reality.

Product Details

ISBN-13:	9798317660222
Publisher:	Barnes & Noble Press
Publication date:	04/30/2025
Pages:	146
Product dimensions:	6.00(w) x 9.00(h) x 0.31(d)

About the Author

Hersh Rephun is the image builder of choice for ever-evolving achievers. He has worked with hundreds of corporate and individual clients, from startups to billion-dollar brands, challengers to market leaders, and fledgling filmmakers to Oscar nominees.

As a Holistic Brand Therapist, Hersh takes a 360° view of your life and business, crafting a Personal Brand that opens doors. He delivers impact and influence by honoring one simple principle: Sell the truth with humor and humanity.

Hersh spent a decade as a standup comedian, appearing at The Comedy Store, Comedy Cellar, Funny Bone, and more. He is now a compelling public speaker and hosts the popular podcasts YES, BRAND (featuring the best and brightest indie brands going) and TRUTH TASTES FUNNY (how to keep your sanity in an insane world; inspired by Hersh’s personal development journey).

He’s also a 3 x produced screenwriter (“You haven’t lived until Bruce Campbell has starred in one of your movies!”).

Hersh is a married father of five and follows the sun.

Editorial Reviews

If you are tired of Bro Marketing and are looking for a more truthful guide for promoting your business, check out "Selling the Truth." Filled with satirical humor, heartfelt stories, and a wealth of marketing experience, Hersh Rephun weaves together a terrific tale that is both a marketing textbook for a better path forward and sage advice for life and business.

Life & Business Resiliency Expert, 6x best-selling author - Nikki Green

Selling The Truth is a must-read for anyone seeking insights on marketing, branding, and life itself. Hersh is a rare combination—a creative visionary, a nuts-and-bolts tactician, a dreamer, a realist, and an engaging raconteur in the best sense of the word. He injects humor into all he does, and this comes through with a sense of positivity that is much needed in the world today.

CEO, Birkenstock Americas - David Kahan