Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

by Letizia Affinito, John Mack

Hardcover(1)

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Product Details

ISBN-13: 9781472456328
Publisher: Taylor & Francis
Publication date: 08/28/2015
Edition description: 1
Pages: 252
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Letizia Affinito (@laffinito) - Founder and CEO of Brandnew MC, has worked for over 20 years in Strategic Marketing Communications both as manager and consultant. She advised several multinational companies and organizations on online/offline communication strategy matters. Letizia owns a PhD in Management and teaches as Adjunct Professor at leading international universities and business schools. Her education includes the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD. John Mack - also known as Pharmaguy (@pharmaguy) - is the Publisher and Editor of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. Pharmaguy is also an accomplished blogger. In January 2005, he created Pharma Marketing Blog, which focuses on commentary about topical pharmaceutical marketing issues. John has an MS and MPhil in Biochemistry from Columbia University and an MA in Communication Arts from the New York Institute of Technology.

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