Stop Being Reasonable: How We Really Change Our Minds

A thought-provoking exploration of how people really change their minds, and how persuasion is possible.

In Stop Being Reasonable, Eleanor Gordon-Smith weaves a narrative that illustrates the limits of human reason.

Here, she tells the stories of people who have radically altered their beliefs--from the woman who had to reckon with her husband's terrible secret to the man who finally left the cult he had been raised in since birth. Gordon-Smith shows how we can change the course of our own li...