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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

By G. Richard Shell, Mario Moussa
Paperback
$19.00
By G. Richard Shell, Mario Moussa
2|
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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even ...

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