The Big Picture: How to Use Data Visualization to Make Better Decisions-Faster

by Steve Wexler

Overview

Not a data expert? Here’s an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you’ll encounter.  

You’re a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk—let alone make critical business decisions based on the information they’re designed to convey? 

In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox—and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.


 

Product Details

ISBN-13:	9781260473520
Publisher:	McGraw Hill LLC
Publication date:	05/13/2021
Pages:	272
Product dimensions:	7.30(w) x 9.00(h) x 0.70(d)

About the Author

Steve Wexler is the founder and principal of Data Revelations, a data visualization consultancy. He has worked with ADP, Gallup, Johnson & Johnson, Deloitte, ExxonMobil, Convergys, Consumer Reports, The Economist, SurveyMonkey, Con Edison, D&B, Marist, Cornell University, Stanford University, Tradeweb, Tiffany, McKinsey & Company, and many other organizations to help them understand and visualize their data. A winner of numerous data visualization honors and awards, Steve also serves on the advisory board to the Data Visualization Society.
 
His presentations and training classes combine an extraordinary level of product mastery with the real-world experience gained through developing thousands of visualizations for dozens of clients. Steve has taught thousands of people in both large and small organizations and is known for conducting his seminars with clarity, patience, and humor.

Table of Contents

Introduction ix

Chapter 1 Why Numbers are not Enough 1

Chapter 2 Why Do We See So Many Bar Charts? 13

Chapter 3 How and When to use Color 27

Chapter 4 What Charts You Should Know and Love (and sometimes Loathe) 49

Chapter 5 How to Get People to use Charts and Dashboards 125

Chapter 6 Why Collaboration is Critical 141

Chapter 7 How Dashboards and Interactivity Lead to Better Insights 153

Chapter 8 Why Knowing Your Audience is Essential 173

Chapter 9 How You Can Change Your Organization with Data Visualization 185

Where to Go from Here 229

Acknowledgments 231

Index 233