Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More

Formats

In stock

This item is currently out of stock online.

Free standard shipping on orders over $60

Select a store to view item availability.

Overview

"Vital reading for anyone who wants to create communications that cause people to act."
Matt Barlow, CEO, CAP

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right promp...

The Centre Brain: 5 Prompts To Persuasive Power