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The Choice Factory: The award-winning guide to behavioural science and marketing
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$21.87
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Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business.
Voted #1 in the BBH World Cup of Advertising Books
Winner of the Sales and Marketing Category at the Business Book Awards
Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behaviour...
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