The Craft and Commerce of Video and Motion: New Opportunities in The Converging World of Still Photography & Motion

The Craft and Commerce of Video and Motion: New Opportunities in The Converging World of Still Photography & Motion

by Gail Mooney


Choose Expedited Shipping at checkout for guaranteed delivery by Monday, March 2
3 New & Used Starting at $1.99


This book is for every still photographer who is thinking of shooting video and motion. Whether you want to shoot a simple "how to" video or a feature length documentary, this book will help you break down the facets and business of video production.

Some topics include:
How to think and shoot in motion.
The importance of good audio.
Getting great interviews.
The integral parts of video production.
Copyright and Work for Hire
Talent and insurance ramifications.
Structuring your business.
Collaboration and building a crew.
Estimating and the S.O.W.
Commissioned work vs. self-initiated projects
Crowd funding, social media and building an audience.
Film festivals.
Monetization and distribution.

This book will provide a starting point for getting into video production and motion. It not only gives you some valuable tips but points out some of the pitfalls and mistakes that still photographers have made when venturing into video.

Some books and workshops provide you with the "how to's" as far as what gear to get and how to use it. This book provides working knowledge about the business of video production so that you won't make the mistakes that will put you out of business before you've even begun.

Product Details

ISBN-13: 9781482544268
Publisher: CreateSpace Publishing
Publication date: 02/14/2013
Pages: 72
Product dimensions: 8.50(w) x 11.00(h) x 0.15(d)

About the Author

Gail Mooney - Director/Photographer/Filmmaker

Gail Mooney is co partner of Kelly/Mooney Productions, a visual communications company based in the NYC metro area. Gail has over 30 years of experience, shooting for international magazines, major corporations, and institutions. Her clients have included National Geographic, Smithsonian, Travel & Leisure and American Express.

A lifelong storyteller, Gail began her career as a still photographer. In 1999 she started experimenting with digital video and quickly fell in love with motion. She began producing and shooting video projects for her commercial clients and has produced three short documentaries: Freedom's Ride, a story about two diverse groups of high school students retracing the Civil Rights Movement of the 1960's, The Delta Blues Musicians and Through the Hearts and Hands of Children, a short film about the NJ Youth Symphony.

Gail's true passion is using her craft, whether she is shooting still images or motion, to create awareness and effect change. Her latest project, Opening Our Eyes is a feature length documentary that she co-produced and created with her daughter Erin Kelly. They circled the globe together seeking ordinary people who are making our world a better place - one person at a time.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews