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The Creative Priority: Putting Innovation To Work In Your Business

By Jerry Hirshberg
Paperback
$17.99
By Jerry Hirshberg
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How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strate...

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