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The End of Fundraising: Raise More Money by Selling Your Impact
By Jason Saul
Hardcover
$37.95
By Jason Saul
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Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?
Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.
The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selli...
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