Table of Contents
Prologue ix
1 Value-added speech 1
Interlude 1 Yes we can
2 Eloquence everywhere 7
Interlude 2 Times are a-changing
3 Knowing how 12
Interlude 3 Going on and on, not
4 How long have I got? 20
Interlude 4 When you're the boss
5 Where will I be? 27
Interlude 5 Capitulation
6 Who am I talking to? (To whom am I talking?) 37
Interlude 6 Eloquence battles
7 Who am I talking to - abroad? 47
Interlude 7 Teach me, believe me, move me
8 What to say? 57
Interlude 8 It ain't what you say…
9 When do you say it? 65
Interlude 9 Strings of pearls
10 How do they do it? The memory game 75
Interlude 10 Shakespeare was there first
11 How do they do it? The rule of three 85
Interlude 11 Three centuries of triples
12 How do they do it? Weight control 95
Interlude 12 Magical foursomes
13 How do they do it? Order, order 101
Interlude 13 The great Q
14 How do they do it? Variation 108
Interlude 14 Going beyond the rules
15 How do they do it? Being natural 118
Interlude 15 Sounding, erm, eloquent
16 Sounding - natural 126
Interlude 16 WPM
17 Rates of exchange 135
Interlude 17 Ratty speak
18 The melody lingers on 144
Interlude 18 Rounding a sentence well
19 Build-ups, beats, and breaks 153
Interlude 19 Handling hecklers
20 Paralanguage 163
Interlude 20 The UX of content
21 Mind your technology 171
Interlude 21 Debating the point
22 Talking about content… 180
Interlude 22 Autocues for all?
23 Reading it 193
Interlude 23 Laying it out
24 Nerve ending 203
Interlude 24 Putting nerves to work
25 Homo eloquens 213
Appendix 1 Obama's victory speech 220
Appendix 2 Martin Luther King's speech delivered at the March on Washington 228
Endnotes 234
Further reading 236
Index of personalities 238
Index of subjects 240
Illustration credits 244