The Innovation Code: The Creative Power of Constructive Conflict
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Innovation comes from creative tension, not harmonious interaction, says "Dean of Innovation" Jeff DeGraff. He identifies four basic approaches to innovation and shows how leaders can manage the inevitable conflicts between them to create brilliant, unexpected hybrid solutions. From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disr...






















