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The Language of Leadership: How to Engage and Inspire Your Team

The Language of Leadership: How to Engage and Inspire Your Team

by Joel Schwartzberg

Paperback

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Overview

Convey the essence of leadership with every communication.


Everything you communicate has the power to secure or sabotage your impression. But while you may be an empathic, visionary, responsive, inspiring, authentic, supportive, and humble leader, the lasting impact of those qualities hinges on your ability to communicate them effectively in words and expressions.

Drawing on his decades of experience as a presentation coach, executive speechwriter, and national champion public speaker, Joel Schwartzberg offers unique mindsets, actionable tactics, and diverse examples to help you leverage the most powerful leadership tool you have: your voice. Whether you’re giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential practices for establishing authority and engaging your audience.

The Language of Leadership will show you how to inspire, not merely inform, communicate with purpose and power, and sell—not just share—your most important ideas.


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Product Details

ISBN-13: 9781523092406
Publisher: Berrett-Koehler Publishers
Publication date: 07/13/2021
Pages: 168
Sales rank: 1,080,885
Product dimensions: 5.50(w) x 8.40(h) x 0.50(d)

About the Author

Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Apron, the Brennan Center for Justice, Comedy Central, the American Jewish Committee, and North Point Ministries. ​He is senior director of strategic and executive communications for the New York City American Society for the Prevention of Cruelty to Animals. Schwartzberg’s articles on effective communication have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine, and he’s been the featured guest on business and communication podcasts.

Table of Contents

Introduction: The Language of Leadership 1

1 Think Before You Speak: Developing a Leadership

Communication Mindset 5

Content Is Not King 5

The Dynamic Duo: Purpose and Power 8

Making Your Points Matter 11

Balancing Realism and Idealism 18

Know What Your Audience Wants and Needs 20

Problem-Solving versus Problem-Sharing 24

We, Myself, and I 26

It, This, and That 30

The Beauty of Brevity 31

2 Make It So: Key Targets and Tactics 35

Communicating Hope 35

Communicating Vision 37

Communicating Confidence 40

Communicating Empathy 44

Communicating Authenticity 50

This Should Give You Pause 54

Making Your Thanks Matter 56

Making Your Story Matter 60

Borrowing from Aristotle 63

Auditing Your Ands, Adjectives, and Apologies 65

Attention Magnets 69

The Rule of Three 71

Strong Starts and Solid Finishes 73

The Language of Listening 74

Let Me Ask You a Question 76

We Need to Start Meeting Like This 79

What Not to Worry About 82

3 Plug In: Leveraging Your Tech Tools 87

Know Thy Platforms 88

Zoom In: Making Actual Impact in Virtual Meetings 94

Writing More Effective Email 100

Putting the Power in PowerPoint 105

Digital Video 107

4 Scenario Studies: Targeted Tactics for Specific Events 111

Relaying Bad News 112

Communicating during a Crisis 113

Celebrating a Milestone 115

Honoring a Person 116

Unveiling a New Policy or Strategic Direction 117

Conclusion: The Last Lesson 119

Recommended Reading 121

Acknowledgments 123

Index 125

About the Author 131

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