The New Alpha Male: Walking the Path of the Heart

With keen insight into the changing state of masculinity, Lance Allred presents a bold new vision of a winning path forward for men.

These days, we hear plenty about what’s wrong with men—like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for e...