The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.

First, they demonstrate that in every purchase process there are a few high—yield customer behaviors that matter most in determining whether and what customers buy.

Second, they show how changing those high—yield customer behaviors can consistently drive faste...