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The Purpose of Purpose: Making Growth the Heart of Your Business

By Ron Tite
Hardcover
$29.95
By Ron Tite
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What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative ...

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