The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division

The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division

by Bob Raleigh
The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division

The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division

by Bob Raleigh

Hardcover

$27.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
    Choose Expedited Shipping at checkout for delivery by Monday, March 4
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?)

We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.

In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.

The Search for Why covers topics like:
-Why so frequently people seem to act against their own best interests, both in politics and their personal lives
-How to better communicate with one another across political and cultural divides
-How to craft persuasive messages that meet people where they are, and listen to what they are saying back
-Ways you can apply this model to help build a better world, at a personal, social, and global level
-What influences our decisions, even when we don’t realize it

For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction.

Product Details

ISBN-13: 9781982130558
Publisher: S&S/Simon Element
Publication date: 01/19/2021
Pages: 304
Sales rank: 1,085,640
Product dimensions: 6.00(w) x 9.10(h) x 1.20(d)

About the Author

Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University.

Table of Contents

Introduction ix

Chapter 1 Why Ask Why? 1

Chapter 2 Laying the Foundation: Biologic Instincts 17

Chapter 3 Building the Model: The Five Meta Worldviews 33

Chapter 4 To Each Their Own: The Individuist Worldview 43

Chapter 5 Better Together: The Social Binder Worldview 67

Chapter 6 A Fine Balance: The Three Centrist Worldviews 83

Chapter 7 Breaking It Down: The Five Instinctual Patterns, Deconstructed 105

Chapter 8 The Language of Why 149

Chapter 9 The Reach of Why 157

Chapter 10 How to Use the Model 175

Chapter 11 Flipping the Script: Instinctual Problem-Solving 225

Chapter 12 Facing the Future 243

Notes 263

Index 269

From the B&N Reads Blog

Customer Reviews