Table of Contents
Introduction Being Self-Employed 1
1 Why We Work for Ourselves 11
2 The Self-Employed Ecosystem 23
Part 1 The Self-Employed Ecosystem: Personal Development 39
3 Get Out of Your Own Way 45
4 What Moves You Forward 65
Part 2 The Self-Employed Ecosystem: Business Strategies 79
5 Embrace Hug Marketing 83
6 Create an Emotional journey 95
7 Build a Business Model of Multiples 113
8 Set Up Systems for Success 125
9 Develop Loyalty, Advocates, and Referrals 135
10 Spread the Word with Podcasts 149
Part 3 The Self-Employed Ecosystem: Daily Habits 167
11 Create a Steady Foundation 171
12 Create a What's Going Right Journal 179
13 Expand Your Thinking 187
14 Switch It Up 199
15 What's Next? 213
Conclusion A Beginning 233
Acknowledgments 237
Recommended Resources 239