To be self-employed means more than employing oneself. It’s putting your entire self into your business with a willingness to grow personally and to take action towards building the successful life of your dreams.
Small business consultant, photographer and host of The Self-Employed Life podcast Jeffrey Shaw believes we must develop ourselves personally first in order to increase our capacity for the success in business we want. Then all our hard work pays off!
What self-employed business owners need is both business strategies and personal development to reach and maintain that success. In The Self-Employed Life, Shaw offers a three-part ecosystem for success:
- Personal development: Remove limited thinking and establish forward-thinking mindsets
- Business strategies: marketing, business model, systems and other key tools for growing your business
- Daily habits: Efficient and effective habits to even out the ups and downs of being self-employed
This holistic approach will equip you over the long haul, beyond the mechanics of setting up and running a business.
Whereas Shaw’s previous book, LINGO, was about creating the secret language to attract ideal customers, this book is all about creating the environment to attract the business success and life you wantthrough thought-provoking questions, supportive coaching concepts, and actionable business strategies.
Jeffrey Shaw plots a path forward for self-employed and small business owners who know that a successful life is only limited by how big you can dream. He shows you how you can set up your environment to create the success you want. You may be in business for yourself, but you’re not in business by yourself
|Publisher:||Page Two Books, Inc.|
|Product dimensions:||5.50(w) x 8.50(h) x 0.00(d)|
About the Author
Drawing on his expertise as a renowned portrait photographer, Jeffrey shows business owners how to view business through a different lens and offers proven strategies for arranging the often chaotic pieces of life and business into a composition of sustainable success. From a very early age, Jeffrey read self-help books, hiding them from his family so they didn’t think he was weird. One of his favorites is The Power of Positive Thinking, by Norman Vincent Peale. Many years later, having the honor to photograph Dr. Peale and his wife, Ruth, was a career milestone. That portrait now prominently hangs in the entrance of The Norman Vincent Peale Center. Jeffrey’s portraits have also appeared on Oprah and CBS News, in People magazine and O, The Oprah Magazine, and hang at other prestigious places such as Harvard University.
Jeffrey’s TEDxLincolnSquare talk, “The Validation Paradox: Finding Your Best Through Others,” is featured on TED.com. He’s the host of the top-rated podcast The Self-Employed Life, author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible and The Self-Employed Life: Business and Personal Development Strategies that Create Sustainable Success. Jeffrey is also founder of Voices of The Self-Employed advocacy group and creator of The Self-Employed Business School.
Jeffrey has three adult kids, and when he’s not traveling, he’s often hosting Waffle Sundays at his home in Miami, where friends old and new gather for homemade waffles, a mimosa or two, camaraderie, and genuine connection.
Read an Excerpt
I have always made marketing a priority. It has to be. It also has to be done in a way that feels good for you so that you stick with it. The good news is marketing has evolved to be much more aligned with the behaviors and desires of most self-employed and small business owners. Marketing has become much more honest, authentic and transparent. When you are your business, how could this not be a better way to market your business? Many people used to think of marketing as dishonest, manipulative and kind of gross. I mean, it wasn’t that long ago that tobacco manufacturers were marketing cigarettes as cool and glamorous, knowing full well they were killing people. Of course, similar manipulative marketing goes on today. But thankfully, consumers have a whole new standard. Minimally, consumers require honesty and transparency in marketing. If they find out otherwise, it’s all over social media. Rightfully so. Or if there’s a discrepancy between a brand’s public image and how they treat their employees, it’s not likely to stay a secret for very long. Decency is the minimum requirement in marketing today.
But we don’t want to meet the minimum requirement. To excel at marketing today, think about it as moving people, emotionally. Emotionally moving them from where they are, perhaps from being a stranger, to becoming a customer. Emotionally moving them from being unsure which of your products or services to choose, to being able to make a clear decision. When you begin to think about all your marketing actions and even sales actions as needing to emotionally move people, marketing and sales will never feel creepy again.
Table of ContentsIntroduction
Part I: We The Self-employed
Chapter 1: Being Self-employed
Chapter 2: Who Are Self-employed Business Owners?
Chapter 3: The New Model For Success
Part Ii: The Self-employed Ecosystem
Step 1: Personal Development
Chapter 4: Get Out Of Your Own Way
Chapter 5: What Moves You Forward
Step 2: Business Strategies
Chapter 6: Hug Marketing
Chapter 7: Creating An Emotional Journey
Chapter 8: Business Model Of Multiples
Chapter 9: Systems For Success
Chapter 10: Loyalty, Advocates And Referrals
Chapter 11: Spread The Word With Podcasts
Step 3: Daily Habits
Chapter 12: Create A Steady Foundation
Chapter 13: A What’s Going Right Journal
Chapter 14: Increasing Your Capacity For Success
Chapter 15: Space Switching
Chapter 16: What’s Next?