The Theory of the Loser Class

In the early nineties, Beck sang 'I'm a loser, baby, so why don't you kill me?' and changed everything. Suddenly, it wasn't so bad to be a nerd or an oddball; loser chic had begun.

Ten years later, after all the computer nerds have had the last laugh, Jon Paul Fiorentino turns to Thorstein Veblen's seminal social science text from 1899, The Theory of the Leisure Class. Veblen's book introduced to our culture the terms 'conspicuous consumption' and 'nouveau riche'; it identified a new demogra...