The Value Factor: How Global Leaders Use Information for Growth and Competitive Advantage

What is the only thing a company has that its competitors do not have? What can a company invest in that its competitors cannot replicate? Information. It’s the new competitive edge. Capitalizing on the information a company owns about its customers, suppliers, and partners is now the value proposition for sustainable long-term growth.

Authors Hurd and Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts’ insights with common sense and su...