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The Wallet Allocation Rule: Winning the Battle for Share

By Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
Hardcover
$19.95
By Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
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Customer Loyalty Isn't Enough—Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet.

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