Think Beyond Value: Building Strategy to Win

Building winning strategy doesn't need to be complicated. Think Beyond Value provides a simple, memorable framework to help readers think beyond the value proposition to form sound business and personal strategy. Dr. David Flint's simple framework is thorough yet practical, and quickly focuses strategic thinking on the issues of most concern to a particular situation. Think Beyond Value uses easy-to-remember terms that resonate with seasoned strategists, while also opening the world of crit...