Trust Signals: Brand Building in a Post-Truth World

Trust Signals: Brand Building in a Post-Truth World

by Scott Baradell
Trust Signals: Brand Building in a Post-Truth World

Trust Signals: Brand Building in a Post-Truth World

by Scott Baradell

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Overview

What is a trust signal?

Let's say you're interested in a book you aren't familiar with-this book, for example.

Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

  • An accomplished and relevant biography
  • Glowing praise from well-known people on the cover
  • Five-star reviews on Amazon
  • Acclaim on social media by people you follow
  • Coverage in news media outlets you know and respect
  • These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.

    Mastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.



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    Product Details

    ISBN-13: 9781544527802
    Publisher: Lioncrest Publishing
    Publication date: 10/18/2022
    Pages: 300
    Sales rank: 586,702
    Product dimensions: 5.50(w) x 8.50(h) x 0.67(d)

    About the Author

    Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.

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