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Overview

What is a trust signal?

Let's say you're interested in a book you aren't familiar with-this book, for example.

Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography

Glowing praise from well-known people on the cover

Five-star reviews on Amazon

Acclaim on social media by people you follow

Coverage in news medi...

Trust Signals: Brand Building in a Post-Truth World