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Understanding Media Economics

By Gillian Doyle
Paperback
$94.00
By Gillian Doyle
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'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul Mac Donald, Roehampton Institute

'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam

Understanding Media Economics provides a clear, pr...

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ReferenceSocial SciencesEnglish Language ReferenceMedia & CommunicationsSocial Sciences - General & MiscellaneousEnglish Language Reference - General & MiscellaneousMedia - General & MiscellaneousSocial Sciences - General & MiscellaneousCommunications - General & Miscellaneous