Understanding Media Semiotics

Introducing semiotic methods for understanding the hidden meanings within media texts, this book explores the implications the mediasphere has on human interaction and cultural evolution.

Understanding the 'meaning structures' that all kinds of media and mediated signs spread into the system of everyday modern life is now an urgent one, given the globalization of media systems and their role in producing a uniformity of semiosis (production and understanding of signs). This new edition takes...