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Users, Not Customers: Who Really Determines the Success of Your Business

By Aaron Shapiro
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$27.00
By Aaron Shapiro
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If you still think “the customer is king,” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.

As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that th...

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BusinessManagement & LeadershipManagement - General & Miscellaneous