Wharton on Managing Emerging Technologies / Edition 1

Wharton on Managing Emerging Technologies / Edition 1

by George S. Day
ISBN-10:
0471689394
ISBN-13:
2900471689392
Pub. Date:
08/20/2004
Publisher:
Wiley
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Overview

Wharton on Managing Emerging Technologies / Edition 1

Expert guidance for managers on succeeding at the "new game" of emerging technologiesEmerging technologies are the future of some industries and will shape the future of many others. But they also represent a "new game" that operates by rules that do not fit the culture and business approaches of most established firms. This is the first book on emerging technologies. An interdisciplinary team of leading Wharton researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced materials. Among the questions the book addresses: How do managers need to change their approaches to financial analysis, market assessment, and competitive strategy to cope with uncertainty? How do established firms avoid the persistent traps that put them at a disadvantage with emerging technologies?George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing, and Director of the Huntsman Center for Global Competitions and Innovation at the Wharton School of the University of Pennsylvania. He was one of the founders of the Emerging Technologies Management Program at the Huntsman Center and has consulted for numerous technology companies.|

Product Details

ISBN-13: 2900471689392
Publisher: Wiley
Publication date: 08/20/2004
Edition description: New Edition
Pages: 480
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Chapter 1A Different Game1
Chapter 2Avoiding the Pitfalls of Emerging Technologies24
Part IAssessing Technologies53
Chapter 3Technology Speciation and the Path of Emerging Technologies57
Chapter 4Identification and Assessment of Emerging Technologies75
Chapter 5Emerging Technologies and Public Policy: Lessons from the Internet99
Part IIManaging Markets125
Chapter 6Assessing Future Markets for New Technologies127
Chapter 7Technology Strategy in Lumpy Market Landscapes150
Chapter 8Commercializing Emerging Technology through Complementary Assets172
Part IIIMaking Strategy187
Chapter 9Disciplined Imagination: Strategy Making in Uncertain Environments189
Chapter 10Scenario Planning for Disruptive Technologies206
Chapter 11Appropriating the Gains from Innovation242
Part IVInvesting for the Future267
Chapter 12Managing Real Options271
Chapter 13Financing Strategies and Venture Capital289
Chapter 14Innovative Financial Strategies for Biotechnology Ventures307
Part VRethinking the Organization333
Chapter 15Managing Dynamic Knowledge Networks337
Chapter 16Using Alliances to Build Competitive Advantage in Emerging Technologies358
Chapter 17The Design of New Organizational Forms376
Chapter 18Designing the Customized Workplace393
Notes413
Index447

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