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Wharton on Managing Emerging Technologies

By George S. Day (Editor), Paul J. H. Schoemaker (Editor), Robert E. Gunther (Editor)
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By George S. Day (Editor), Paul J. H. Schoemaker (Editor), Robert E. Gunther (Editor)
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Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?

Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness th...