Writing Business Plans That Get Results

Writing Business Plans That Get Results shows you how to create a business plan that works. Packed with straightforward question-and-answer exercises for writing each section of your plan, this easy-to-use guide tells you:

• Exactly what to include in each section of your plan
• The most efficient ways to evaluate and present your company's products and services, marketing strategies, organizational structure, plans to achieve goals, competitors' strengths and weaknesses, and more
• How to exp...