X-Rated!: The Power of Mythic Symbolism in Popular Culture

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi ta...