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Yes Yes Yes: The Persuasion Playbook

Hardcover
$24.95
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YES YES YES is built on a simple but largely unspoken truth.

Behind every yes is a love story.

Before people buy, follow, commit, or choose, they move through the same emotional rhythm as seduction.

Attention sparks before logic.

Trust forms before proof.

Commitment arrives only when pressure disappears.

Persuasion and seduction do not share language.

They share timing.

Across sales, leadership, branding, politics, and culture, YES YES YES reframes persuasion as choreography rather than tactics, pr...