7L: The Seven Levels of Communication: Go From Relationships to Referrals

7L: The Seven Levels of Communication: Go From Relationships to Referrals

by Michael J. Maher


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Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

Product Details

ISBN-13: 9781940363219
Publisher: BenBella Books, Inc.
Publication date: 09/02/2014
Pages: 192
Sales rank: 766,917
Product dimensions: 6.10(w) x 9.00(h) x 0.90(d)

About the Author

Michael J. Maher, “North America’s Most Referred Real Estate Professional” and founder of the Generosity Generation, is dedicated to helping salespeople earn a better living and live better lives. He rocketed to the top of his profession by earning more than $1 million in his third year of full-time real estate. With the slogan of We’re not #1...YOU are®, the Kansas City Home Team continues to be one of the top real estate companies in Kansas City. Maher is one of the most in-demand speakers on referrals, generosity, marketing, and relationship-building.

Table of Contents

Introduction 1

1 Lunch of a Lifetime 7

2 Jay Michaels Speaks 19

3 Communicating with Yourself 41

4 You Can't Even Spell Communicate Without Time 57

5 You're in the People Business 61

6 Phone Calls 85

7 Communication Plans 101

8 Electronic Communication 113

9 Transformation 125

10 Jay Michaels Speaks Again 139

11 Another Lunch of a Lifetime 149

12 Epilogue: The Generosity Generation 153

Glossary of Terms 157

Heartfelt Appreciation 173

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