Geek Gap: Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive

Business managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialties, when they have to communicate with each other, neither side fully understands — or wants to understand — the other. And that's a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise.Bi...