The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story

THE STORY IS THE STRATEGY

Every leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In The Business of Storytelling, thirteen-time New York Times bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool-practical, research-backed, and built from decades in the field.

Key takeaways:

• Master the Four Universal Truths that govern every great sto...