Attitudes and Attitude Change

Attitudes have been a central topic in social psychology from its early beginnings. But what exactly are attitudes, where do they come from, and how can they be modified? The overall aim of Attitudes and Attitude Change is to provide students with a comprehensive and accessible introduction to these basic issues in the psychological study of attitudes.

In four parts, readers learn about how attitudes can be measured, how attitudes are shaped in the course of life, how they are changed by ot...